Will Watson is one of Prime Central London’s most respected buying agents, with close to 25 years of experience navigating the capital’s property market at its highest levels. Having held senior roles at leading estate agency firms for the first half of his career before moving across to buying, he combines unrivalled market knowledge with an extensive network of industry contacts.

Known for his integrity and relentless work ethic, Will has built a career founded on trust, discretion and delivering results for his clients. His expertise spans everything from entry-level investments to landmark family homes, but his approach remains consistent: cutting through the noise to find the right property, no compromises.

As Head of The Buying Solution, Will’s reputation is reflected in the strength of his referral-based business. He is the person clients turn to when they want the job done with professionalism, precision and an unwavering focus on their best interests. With a rare ability to combine straight-talking honesty and a personable approach, Will has become a cornerstone of success for his clients in London’s competitive property landscape.

Married with three children, Will balances a demanding career with a busy family life. A natural networker, he enjoys connecting people, knowing the right relationships can be transformative for his clients and building the best team around them.

“What I love most about my work is the client journey – gaining their trust and building a relationship from scratch,” Will says. “For me, securing the perfect property is the result, but it’s the trust, the connection and the privilege of being part of that process that I value the most.”